First-of-it's kind comparison of leading platforms used to build your own marketplace
Learn more about the marketplace offerings from Mirakl, VTEX, Unirgy, Webkul, Sharetribe, and Arcadier.
Take a look at overall capabilities and evaluate based on scale and maturity-potential.
The Marketplace Suite Spot℠ report evaluates the top technologies businesses can use to create, launch, and grow an online marketplace property. Some of these solutions require a standalone ecommerce platform to operate, some include that customer-facing catalog/cart/checkout functionality along with marketplace-specific functionality.
We’ve evaluated these vendors in relation to marketplace scale and by seller-facing capability in terms of the Marketplace Maturity Model scale (ability to iterate, expand, and grow). These evaluations are based on a combination of the author’s own knowledge of the platforms, conversations with both retail and business Ecommerce merchants, opinions of industry experts, and publicly available information.
Our goal is to provide useful information and opinions from industry veterans that can be used as a conversation starting point for those looking to take part in the platform economy. To further an understanding of the marketplace vendor landscape in relation to their specific use case. We encourage dialogue and further exploration of all platforms and technologies referenced in this report.
Founded: 2012
Major Offices: FR, US, UK, AUS, ES, DR+
# of Employees: 300+
# of Clients: 250+
Market Level: Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products, Services
Platform Type: SaaS
Web Site: www.mirakl.com
Founded: 1999
Major Offices: BR, US, MX, CO, UK+
# of Employees: 800+
# of Clients: 3000+
Market Level: Large SMB, Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products, Services
Platform Type: SaaS
Website: www.vtex.com
Founded: 2010
Major Offices: US
# of Employees: 40+
# of Clients: 2000+
Market Level: SMB, POC/MVP Enterprise
Commerce Model: B2C, B2B, B2B2C, P2P
Offering Types: Products, Services
Platform Type: Cloud, On-prem
Website: www.unirgy.com
Founded: 2010
Major Offices: IN
# of Employees: 400+
# of Clients: 80k (across all extensions)
Market Level: SMB, POC/MVP Enterprise
Commerce Model: B2C, B2B
Offering Types: Products
Platform Type: Cloud, On-prem
Web Site: www.webkul.com
Founded: 2011
Major Offices: FN
# of Employees: 40+
# of Clients: 1000+ Marketplaces
Market Level: SMB
Commerce Model: B2C, B2B, P2P
Offering Types: Products, Services
Platform Type: Cloud
Website: www.sharetribe.com
Founded: 2013
Major Offices: SG, PH
# of Employees: 50+
# of Clients: 12,000+ Marketplaces
Market Level: SMB, POC/MVP Enterprise
Commerce Model: B2C, B2B, P2P
Offering Types: Products, Services
Platform Type: Cloud
Web Site: www.arcadier.com
About McFadyen Digital, author of The Marketplace Suite Spot℠ Report
McFadyen Digital creates award-winning marketplaces and ecommerce sites for the world’s largest brands. Over the past 33 years, we’ve been privileged to help over 250 clients delight their customers with exceptional digital shopping experiences. Via strategy, technology, and ongoing innovation services, our commerce and marketplace experts draw on extensive retail and B2B experience to build scalable and profitable properties.
Our advisory and technology services are delivered from offices in the United States, Brazil, and India, offering on-shore, near-shore, and off-shore delivery and cost flexibility. With 20 years of experience delivering in this model, global collaboration isn’t our new normal, it’s simply how we do business.
McFadyen’s Marketplace Enablement Services take clients from the strategy and discovery phase, through launch and ongoing optimization and beyond. In addition to the technical implementation, this methodology contains a complete go-to-market engagement strategy that includes audience identification, vendor recruiting and engagement, consumer recruiting and engagement, pilot testing processes and communications, and go-live digital engagement campaigns.
To learn more please visit us at mcfadyen.com or check out our Ecommerce + Marketplaces Blog at mcfadyen.com/blog.
Years Building Integrations
Years Building Ecommerce
Years Building Marketplaces