Learn more about the marketplace offerings from Commercehub, Logicbroker, Marketplacer, Mirakl, Nautical Commerce, Spryker, Virto Commerce, Vtex and Webkul.
Updated for Q4 2023, this new version takes a deeper dive into marketplace-specific platform features
Gain insight into overall capabilities and evaluate features based on scale and maturity.
The Marketplace Suite Spot℠ report evaluates the top marketplace development technologies businesses can use to create, launch, and grow an ecommerce marketplace. Some of these marketplace enablement technologies require integration with a standalone ecommerce platform to operate, some include that customer-facing catalog/cart/checkout functionality along with marketplace-specific functionality. The report contains vendor information, platform capabilities, ideal market fit, and more including several comparison visuals in order to gain a clearer understanding of the leading options in this space.
The Marketplace Suite Spot process evaluates the platform features in relation to marketplace scale and by seller-facing capability in terms of the Marketplace Maturity Model scale (ability to iterate, expand, and grow). These evaluations are based on a combination of vendor surveys, multi-hour demonstrations, the author’s own knowledge of the platforms, conversations with both retail and business Ecommerce merchants, opinions of industry experts, and publicly available information.
Our goal is to provide useful information and opinions from industry veterans that can be used as a conversation starting point for those looking to take part in the platform economy. To further an understanding of the marketplace vendor landscape in relation to their specific use case. We encourage dialogue and further exploration of all platforms and technologies referenced in this report.
If your organization is considering creating and launching your own online marketplace, these vendors should be on your short list. The Suite Spot Report contains a two-page profile of each vendor in addition to the comparison plots, graphs, and other visualizations. Hover over each logo to learn a bit more...
Founded: 1997
Major Offices: US
# of Employees: 1100+
# of Clients: 2000+
Market-Level: SMB or POC/MVP Enterprise
Commerce Model: B2C
Offering Types: Products
Platform Type: SaaS
Certifications: —
3P Seller Sourcing: ChannelAdvisor was acquired by CommerceHub
Cost Model: Monthly/Annual Subscription
Investment: —
Website: www.commercehub.com
Founded: 2010
Major Offices: US, GERMANY, INDIA, THAILAND
# of Employees: 80+
# of Clients: 300+
Market-Level: Mid Market to Enterprise
Commerce Model: Drop Ship or Marketplace
Offering Types: Products and Digital Products
Platform Type: SaaS
Certifications: SOC-2, ISO 27001, A.17
3P Seller Sourcing: Direct and VANs
Cost Model: Setup + Monthly + GMV%
Investment: Total of $136.6M over 2 rounds including a $135M PE Round from K1 Invstmt. Mgmt. in 2021
Website: www.logicbroker.com
Founded: 2012
Major Offices: AUS, USA
# of Employees: 161
# of Clients: 100+
Market-Level: SMB, Mid Market, Enterprise
Commerce Model: B2C, C2C, B2B2C
Offering Types: Products
Platform Type: SaaS
Certifications: ISO27001 certified. All data is encrypted at rest along with use of SSL.
3P Seller Sourcing: Direct or via VANs like ChannelAdvisor.M-Connect eases seller integ.
Cost Model: Setup + Monthly + GMV %
Investment: $100 Million in total funds raised. Investors include Salesforce Ventures.
Website: www.marketplacer.com
Founded: 2012
Major Offices: FR, US, UK, AUS, ES, DE, BR
# of Employees: 795
# of Clients: 300+ Marketplace & Drop Ship
Market-Level: Mid-Market to Large Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products and/or Services
Platform Type: SaaS
Certifications: SOC 2 Type 2, ISO 27001, ISO 27018, GDPR
3P Seller Sourcing: Direct, via Mirakl Connect, or via VANs like ChannelAdvisor
Cost Model: Setup + Monthly + GMV %
Investment: $948M total funding including$555M in 2021 at $3.5B valuation
Website: www.mirakl.com
Founded: 2020
Major Offices: US
# of Employees: 30+
# of Clients: 2000+
Market-Level: SMB to Mid-level
Commerce Model: B2C, B2B, B2B2C, P2P
Offering Types: Products and/or Services
Platform Type: PaaS
Certifications: —
3P Seller Sourcing: Direct or via VANs like ChannelAdvisor
Cost Model: Monthly/Annual Subscription
Investment: Funded by 3 investors. Golden Ventures and Accomplice are the most recent investors.
Website: www.nauticalcommerce.com/
Founded: 2014
Major Offices: GER, Ukraine, UK, US
# of Employees: 575
# of Clients: 100+ total, 22 marketplaces
Market-Level: SMB to Mid-Market
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products and/or Services
Platform Type: SaaS or PaaS
Certifications: ISO/IEC 27001:2013, 27017:2015, 27018:2019, 9001:2015, PCI DSS Level 1, SOC 1, SOC 2, SOC 3
3P Seller Sourcing: Direct or VANs
Cost Model: Monthly + GMV %
Investment: $152M total funding including $130M lead by TCV in 2020.
Website: www.spryker.com
Founded: 2011
Major Offices: CYPRUS, US, LITHUANIA
# of Employees: 52
# of Clients: 109 Commerce, 9 Marketplaces
Market-Level: SMB to Mid Market
Commerce Model: B2C, B2B, Marketplaces
Offering Types: Products, Services, Digital
Platform Type: Commerce + Marketplace PaaS
Certifications: SOC2
3P Seller Sourcing: Direct and VANs
Cost Model: Setup + Monthly + GMV % Optional per-order pricing
Investment: Privately founded by ecommerce industry veterans
Website: www.virtocommerce.com
Founded: 2000
Major Offices: BR, US, MX, CO, UK (20 total)
# of Employees: 1,420
# of Clients: 2400 clients, 400+ marketplaces
Market-Level: Mid-Market to some Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products & Services
Platform Type: SaaS
Certifications: PCI DSS certified and SOC 2 Type 2 compliant. MACH Alliance certified.
3P Seller Sourcing: VTEX Seller Network & external
Cost Model: Setup + Monthly + GMV %
Investment: $726 Million total investment raised, including 2021 IPO at $3.6 Billion valuation.
Website: www.vtex.com
Founded: 2010
Major Offices: India
# of Employees: 450 with +10% growth past 2 yrs
# of Clients: 80,000 (across all extensions)
Market-Level: SMB or POC/MVP Enterprise
Commerce Model: B2C, B2B
Offering Types: Products
Platform Type: Platform Extension Plug-ins
Certifications: Salesforce Certified, Adobe Professional, ISO 9001:2008
3P Seller Sourcing: Direct or via VANs like Channel Advisor
Cost Model: One time fee (open source)Monthly subscription (SaaS)
Investment: 11-year operating history and extensive client base off of a bootstrapped founding.
Website: www.webkul.com
About McFadyen Digital, author of The Marketplace Suite Spot℠ Report
McFadyen Digital is the leading global agency for ecommerce marketplace strategy, implementation, and performance management. Supporting the complete marketplace operator journey, we take a collaborative approach to composable digital marketplace technology, strategy, architecture, and integrations, working with leading enterprises to ensure their customers are delighted by scalable and profitable shopping experiences.
As a truly global firm with active clients spanning five continents, we offer the competitive advantages of rapid deployment, world-class quality, and reduced costs. Global collaboration is ingrained into our culture, so we know how to make this flexible delivery model result in value for our clients and partners.
McFadyen’s Marketplace Enablement Services take clients from the strategy and discovery phase, through launch and ongoing optimization and beyond. In addition to the technical implementation, this methodology contains a complete go-to-market engagement strategy that includes audience identification, vendor recruiting and engagement, consumer recruiting and engagement, pilot testing processes and communications, and go-live digital engagement campaigns.
To learn more please visit us at mcfadyen.com or check out our Ecommerce + Marketplaces Blog at mcfadyen.com/blog.
Years Building Integrations
Years Building Ecommerce
Years Building Marketplaces